HP CompaqFlash + Banner
HP has an ordinary flash banner to promote their HP ProtectTools security software. Yet, we boldly proposed an extraordinary method to convey the message. Instead of attracting user to click the banner, user in fact cannot move the cursor to the banner no matter how hard he/she tries, then the main message show up afterward. It's not only can quickly draw user's attention, it also let users experience how safe HP's notebooks are. This amazing ad won the 48th Annual Advertising Exhibition Excellence Award.
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